How Green Friday Is Gaining Traction on Black Friday

How Green Friday Is Gaining Traction on Black Friday

The day after Thanksgiving — has been known as “Black” Friday since the 1950s. Yet, it wasn’t until the 1980s that the term became widely accepted as marking the beginning of the holiday shopping season… when retailers...
6 Tips: TikTok for Building Product Brands

6 Tips: TikTok for Building Product Brands

In strategy and budget planning for 2023, without exception, our building product clients all want to talk about TikTok. So, let’s talk. In the five years of its existence, the app has gone from teenage fad to a juggernaut that’s one of the most discussed,...
Show Review – Best New Products at Greenbuild 2022

Show Review – Best New Products at Greenbuild 2022

Last week, thousands of industry professionals congregated at the 2022 Greenbuild International Conference and Expo in San Francisco, the largest annual event for green building professionals worldwide. More than 200 exhibitors showcased their offerings on...
YouTube and B2B Marketing for Building Product Brands

YouTube and B2B Marketing for Building Product Brands

In 2006, Google bought an 18-month-old video sharing platform that attracted 30,000 visitors a day. At the time, internet video was a hit or miss proposition. Yes, other sites also featured video. But none of them hosted user-created video exclusively. That $1.65...