Show Review – Best New Products at Greenbuild 2022

Show Review – Best New Products at Greenbuild 2022

Last week, thousands of industry professionals congregated at the 2022 Greenbuild International Conference and Expo in San Francisco, the largest annual event for green building professionals worldwide. More than 200 exhibitors showcased their offerings on...
YouTube and B2B Marketing for Building Product Brands

YouTube and B2B Marketing for Building Product Brands

In 2006, Google bought an 18-month-old video sharing platform that attracted 30,000 visitors a day. At the time, internet video was a hit or miss proposition. Yes, other sites also featured video. But none of them hosted user-created video exclusively. That $1.65...
How to Address Diversity in Your Building Product Brand

How to Address Diversity in Your Building Product Brand

The US construction industry has a diversity problem. Currently, just 6% of construction workers are Black. And Asians make up a mere 2%. Women account for 10.9%… even though they are approximately half of all the employed people in the country....