The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
If the old adage, “A picture is worth 1,000 words,” holds true, then 60-seconds of video is worth 1.8 million words, according to James McQuivey of Forrester Research. Written content will continue to be important for telling your brand’s story....
Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study...
Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...
Even before COVID-19 hit our shores, much of American commerce has been trending toward digital purchases. According to recent U.S. Department of Commerce quarterly e-commerce figures, consumers spent $602 billion online with U.S. merchants in 2019… up 15...
