Campaign Critique: Trex Puts Sustainability Into Action

Campaign Critique: Trex Puts Sustainability Into Action

When it comes to environmental sustainability, actions speak louder than words. That’s why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both...
How to Boost Engagement for Building Product Newsletters

How to Boost Engagement for Building Product Newsletters

In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content...
Influencer Marketing 2024 | 8 Tips for Building Product Brands

Influencer Marketing 2024 | 8 Tips for Building Product Brands

As we enter Q2,  influencer marketing continues to grow –  as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently...