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(BIRMINGHAM, Ala.) – AMICO, an industry leader in building products, industrial manufacturing and high-security perimeter solutions, announces the launch of HYDRODRY®, a self-draining vented wall system for use behind veneer stone, stucco and masonry siding....
Together, we’re at an inflection point in marketing and advertising. Old, tried-and-true methods and tools are being completely upended by new technologies and, especially, new ways of thinking. This dynamic can be seen in Unilever’s recent experiment that...
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Image courtesy of PCBC The world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber &...
Our old friends Sears are in the news again. Having, against all odds, staved off bankruptcy, the venerable challenger home improvement retailer is trying to build a new brand image and distance itself from its troubled past. And what do you do when you want to...
