CertainTeed expands partnership with Solar Energy International

Course offerings from SEI to satisfy CertainTeed’s credentialed solar installer program (MALVERN, Pa.)  — CertainTeed, a leading North American brand of building materials, is expanding its partnership with Solar Energy International (SEI), a leading...
Educating Consumers Through Showroom Experiences

Educating Consumers Through Showroom Experiences

Not long ago, we wrote about iconic fashion brand Gucci and their Gucci Garden Galleria. Since then, it seems like the whole building products industry has gone showroom mad! To recap, we came down largely in favor of Gucci’s approach. They’re a brand with...
Want to reach your trade audiences? Try telling them a story

Want to reach your trade audiences? Try telling them a story

Storytelling is all the rage these days, and for good reason. Marketers are realizing the power of telling a story to humanize their brands, connect with consumers, and stand out from the competition. That’s fine for consumers, but when you need to communicate...