Understanding what earned media is — what it isn’t — and where to find it Earned media is precisely what its name implies — word-of-mouth reporting that arises from positive impressions of your business. It represents all forms of attention...
It seems strange, but inanimate objects can sometimes make for compelling characters. Then again, sometimes they can’t. To illustrate this, we have two campaigns — one from Sherwin Williams, one from IKEA — that have recently released ads in which...
ATLANTA (March 2017) – Panolam® Surface Systems has selected Kleber & Associates (K&A) as its marketing agency of record. K&A has been conducting brand research and establishing a new brand identity on behalf of Panolam Surface Systems and their...
The first thing they teach you in Marketing School is the “4 Ps of Marketing,” an old mnemonic device to help you remember the four components of marketing. Product, price, promotion, and place (or as my old professor called it,...
In February we, along with our client Georgia-Pacific Gypsum, had bestowed upon us a very prestigious award. It’s the most prestigious a marketer can get in the state of Georgia. To win it, we had to beat Georgia-based marketing heavyweights like Chick-fil-A,...
