Many companies can, quite easily, describe their brand and what it stands for. These descriptions can become too long to be effective. Is it possible to describe your brand in less than a minute? What about 30 seconds? In a post discussing the importance...
Trade publications are perhaps one of the most important PR tools for home and building professionals. Because they reach a very focused target audience, many of our media efforts involve working with trade publications relevant to our industry. But just because...
National Remodeling Foundation’s Steven Kleber Joins Leading Panel of Housing Experts ATLANTA (December 18, 2015) – Kleber & Associates president and founder Steven L. Kleber proudly accepts the invitation to join the Home Projects Council (HPC)...
On the heels of the first interest rate hike since 2006, I share Federal Reserve Chief Janet Yellen’s perspective and remain “…confident about the fundamentals driving the U.S. economy, the health of U.S. households and domestic spending.” Not...
In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million...
