The Home Depot: Outdoor Living in Focus

The Home Depot: Outdoor Living in Focus

Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...
How to Achieve Remote Team Success for Building Product Brands

How to Achieve Remote Team Success for Building Product Brands

At K&A, our teams participate in more than our fair share of video meetings. On a nearly daily basis, we meet with clients and partners across the country — in fact — across the globe. Navigating multiple times zones and distributed work force members...
Tulip Cooking Names Kleber & Associates Agency of Record

Tulip Cooking Names Kleber & Associates Agency of Record

ATLANTA (August 21, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building products industry, has been selected as agency of record by Connecticut-based Tulip Cooking, the revolutionary...

StoneCoat’s New 4-in-1 FUSION Panel

Revolutionizes Exterior Insulation with Superior Performance and Fast Installation Innovative product fuses four layers of building materials into a single, eco-friendly structural insulated sheathing DALLAS (May, 2023) — StoneCoat’s revolutionary FUSION...
Barbie Movie Lessons for Building Product Brands

Barbie Movie Lessons for Building Product Brands

If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The...