Welcome to the Kleber & Associates blog! Here’s the latest on The growing importance of a Zero-Waste lifestyle Bea Johnson of Mill Valley, Calif., has her own unique supermarket rituals. She brings supplies such as glass jars and reusable bags to...
Welcome to the Kleber & Associates blog! Here’s the latest on Powerful Women & the Forgotten Man Have we gone too far? A 1978 Virginia Slims magazine ad reads, “Back then, every man gave his wife at least one day a week out of the house.” The...
What would it look like to integrate social media more with marketing home products? Diesel jeans, the makers of ludicrously expensive denim for the 18-25 year-old market, recently used Facebook as part of an interesting branding initiative –customers try on...
A report from the 2010 Hospitality Design Expo Both Dorothy Gale and the hospitality industry know there is no place like home. The furniture, lighting, carpeting, wall décor and other furnishings for hotels, restaurants, clubs and yachts exhibited at...
Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term...
