Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...
Updating your flooring is one of the best investments you can make in your home. Two popular trends to consider when marketing home products are the move toward sustainability and the move to environmentally friendly versions of old favorites. What are...
Forecasters Predict Recovery Next Year Good news: An overwhelming majority of economists and forecasters feel quite optimistic about where the economy is headed. Not-so-good news: There is great discrepancy between these optimists regarding when the economy will truly...
Welcome to the Kleber & Associates blog! Maximize Your ROI Through Marketing Home Products. Here’s the latest. Today’s economy has every business executive—including CEOs and CMOs—looking at ways to restrain and curb their annual budget...
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...
