According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated...
Clients Want More of it, PR Pros Agree According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in...
An economic and housing upturn is lurking somewhere in the future. With hope, new government plans and economic resources could make it happen sooner rather than later. Where is the Potential? BusinessWeek said that “housing starts are expected to jump to...
An In-depth Look at Today’s Corporate Culture As business owners, it’s crucial to not only understand the distinctive groups of generations and individuals that make up your staff, but also what defining life events shape their attitudes, workplace...
No longer simply regarded as an industry buzzword, social media continues to escalate in popularity among both corporate marketers and agencies as a cost-effective and invaluable marketing strategy. The latest hype – using Facebook, Twittter, LinkedIn and blogs...
