Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to “Lite Green” Consumers Small Steps to Take for a Sustainable Future The emerging environmental awareness throughout America is quickly becoming...
Most organizations are facing new realities in today’s economic environment. Consumer behavior has changed dramatically, and virtually the entire population has reconsidered its spending habits. We’ve seen a return to the basics where people are being...
What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product...
Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to “Ruppies”: Reaching Out to an Overlooked Population By and large, retirement no longer means moving to a beach resort or assisted living community. The...
