In my last blog post, Women Still Have the Edge, I discussed the predominant power of today’s women consumers and the differences between them and their male counterparts. Now I’d like to delve into a case study of a real-life marketing campaign geared...
If you still don’t think that women are a vast force among your current and prospective customer base, then it’s time you opened your eyes…and I mean quickly. According to Marti Barletta’s...
The increasing popularity of social media has many companies shivering. The apprehension stems from a lack of knowledge of how this new technology-based movement works and the steps to participate and control it. When you think of a blog, it’s really just an...
Are you a bottled water fanatic? Or do you take a more environmental position on the bottled water uproar? Aquafina admitted that its water comes from – you guessed it, the tap – and the water from other bottled water brands may derive from similar...
Let’s face it, we all love to have our egos stroked and boast our own success, but there is a time when you need to realize that entrustment is key to being a good leader. And this specifically relates to those of you in higher-level management,...
