Price or Value? Competing in a Tough Building Market

There is one thing about the trough of business cycles – it kick-starts the Mother of Invention. One fascinating observation within the housing slow-down relates to builder-supplier relationships and how business creativity stabilizes and even moves...

Some Positive Housing Market Foundations to Build On

The continuing “Chicken Little” talk in some housing market circles has had implications on our economy. We want to highlight some housing market segments that are doing quite well according to the latest research....

Maintaining Your Edge with an Effective Website Evaluation

There is a huge demand for clients wanting to re-evaluate their company branding efforts by starting with their websites. As we mentioned in Time Brings Diamonds and Rust, the internet stands still for no one and that usually means built-in obsolescence. Here is an...

Single Women have Buying Power

“If she has to ask, it’s too late . . .” We are referring of course to one of the credos of marketing to women. Single women to be exact and for the first time in America’s history, they are becoming a more important segment in the home-buying...

Outdoor Living — A Growing Opportunity

Americans love relaxing outdoors and it’s a growing opportunity according to a new white paper, “Outdoor Living: A New Landscape for Consumers,” recently released by Kleber & Associates along with research partner, Standpoint Marketing Research....