Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Wright and Eichler Would Like "Our" 2007 Home Trends
Architect Frank Lloyd Wright and builder Joseph Eichler would have smiled smugly if they had been sitting in the audience of the recent International Builders Show in Orlando. During a press conference at the show, panelists who judged the “Best American Living Awards†identified the hot trends of 2007. . . see how these trends might parallel what the old masters built in the 20th century . . .
Economic Forecasting Requires a Good Dictionary
Economic forecasting requires a good dictionary? Don’t look so puzzled! Journalists know that headlines sell newspapers, get people to watch T.V., and yes, even get people to read blogs. When it comes to our economy, and in particular, the housing market, those with the power of the pen or keystroke should not be monkeying around. After all, one of the leading economic indicators is “consumer confidence”, and if you believe every headline you read without dissecting the details, you may not be getting the full picture . . .
