Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July...
Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old — especially in the highly competitive retail market — without building trust among your customer base. This past week,...
A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...
Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...
Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses....
The single-family home market is changing. There’s a shift in ownership underway… as well as an evolution in the profile of a large audience of typical residents. And building product brands can position themselves for this lucrative, increasing...
