The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show —...
In business as in life, the playing field is rarely level. Bigger brands often have more visibility, a larger customer base and a more robust budget than less-established brands. Without these advantages, how do smaller building product brands gain traction and...
The world’s leading manufacturers met in Las Vegas this past week at the Consumer Electronics Show (CES)… the largest consumer innovations showcase trade show experience of the year. If you missed CES and the newest technologies that will be re-shaping our...
Water is increasingly top of mind. Changing weather patterns and over development are making it more challenging to source clean water. In fact, water managers in 40 U.S. states are predicting water shortages in this decade, making water conservation a...
Following are four considerations to ensure your marketing will reach even higher levels of success in 2020. Know Thy Audiences. Building product brands have more than one purchaser or specifier. So, rather than developing universally-targeted content, consider...
The purpose of a landing page is to create an opportunity to “convert” a prospect into a customer by expanding upon the promise made in an advertisement or link – driving the prospect to take a specific action. Just as with a website, creating a...
