3 Keys to Memorable Marketing Experiences

3 Keys to Memorable Marketing Experiences

Maya Angelou has many poignant quotes, but the one that’s our favorite is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Why? Because it goes against the tendency to simply...
Driving Facebook Engagement to Help Build Your Brand

Driving Facebook Engagement to Help Build Your Brand

No one likes an attention seeker. If you stop and think about it, the kid at recess yelling, “pick me, pick me,” was most always chosen last for kickball. The guy who sent his high school crush way too many love notes likely never went to prom. The...
ADT Redeems Itself

ADT Redeems Itself

Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the...
Home Depot/Lowe’s Q2 Results & Marketing Critique

Home Depot/Lowe’s Q2 Results & Marketing Critique

As of August 21, Lowe’s (LOW) stock rose about 10 percent from the same time last year. Lowe’s sales grew 0.5 percent year-over-year to $20.99 billion in the second quarter of 2019… exceeding analysts’ expectations of $20.94 billion in sales....