If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
Face it, consumers want human-driven customer service. This should come as a surprise to absolutely no one. After a decade or so of having to navigate with auto-attendant menus and more recent “zombie-chat-bot” operators when calling into customer service,...
The 2018 International Woodworking Fair, held in mid-August in Kleber & Associates’ home base of Atlanta, was certainly chock full of interesting new surfaces, flooring, architectural woodwork and decorative hardware. In fact, more than 1,000 exhibitors were...
One of the biggest trends in our industry in the last ten years or so is content marketing. It’s gotten to the point where it’s almost a buzzword, and many thought leaders have declared that its time has passed. The reason for skepticism is that so many...
ATLANTA (August 2018) – Kleber & Associates (K&A), a full-service marketing and public relations agency, has been selected as the public relations agency of record by the Wood Products Division of Boise Cascade Company (NYSE: BCC). Boise Cascade is one...
Here’s a newsflash: building products are not at the center of consumers’ lives. People don’t think about appliances, windows, and flooring all the time. Even when they’re actively shopping for these items, audiences don’t think their...
