The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
In the ever-evolving landscape of Building Products marketing, email remains a powerful tool for reaching target audiences and nurturing business relationships. When executed correctly, email marketing can be a driving force behind lead generation, brand building and...
Steve Kleber, founder of Kleber & Associates and president of the National Remodeling Foundation, has been appointed chairman for the 2023 – 2024 National Association of Home Builders (NAHB) Global Opportunities Board. As chairman, Kleber will lead...
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not… and attempting to reach a higher caliber of customers. Perhaps it’s to bend to...
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...
