A Smart Company poll conducted last year found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick...
Welcome to the Kleber & Associates blog! Invest in Marketing Home Products and Budget Despite Challenging Economic Times Here’s the latest… One of the best ways to gain market share and create a strengthened competitive edge during...
According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated...
An economic and housing upturn is lurking somewhere in the future. With hope, new government plans and economic resources could make it happen sooner rather than later. Where is the Potential? BusinessWeek said that “housing starts are expected to jump to...
Generation Poised to Put U.S. Housing Market Back on Track According to Harvard’s State of the Nation’s Housing 2009 report, as reported by Reuters, America’s youngest generation – Millennials – offers a lifeline for the nation’s...
No doubt the recession has changed most people’s consumption attitudes, creating an alteration of worldwide consumerism as we previously knew it. Today’s consumers have adopted the mantra, “it’s nifty to be thrifty,” looking for...
