Are You Ready for 2010? How to Assess Your Marketing for the Coming Year I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other...
Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a...
An excerpt from the Los Angeles Times: Arthur Erickson, the prominent Canadian architect who designed the campus of Simon Fraser University, Robson Square in Vancouver and the Canadian Embassy in Washington, and whose work on the California Plaza towers in downtown...
The landscape of America is changing. Major modifications in our nation’s building codes have altered the way homes and communities are being designed and constructed. Those who are marketing home products have no doubt seen this national paradigm shift...
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
Despite the NAR and Commerce Department reporting an overall decrease in existing home sales and a drop of single-family home construction in June, there is hope on the horizon. A number of the nation’s regions are displaying modest growth in previously owned...
