The continuing “Chicken Little†talk in some housing market circles has had implications on our economy. We want to highlight some housing market segments that are doing quite well according to the latest research....
“If she has to ask, it’s too late . . .” We are referring of course to one of the credos of marketing to women. Single women to be exact and for the first time in America’s history, they are becoming a more important segment in the home-buying...
Americans love relaxing outdoors and it’s a growing opportunity according to a new white paper, “Outdoor Living: A New Landscape for Consumers,” recently released by Kleber & Associates along with research partner, Standpoint Marketing Research....
Funny thing about human nature. . . When times are good, we think they’ll last forever as we put our due diligence on cruise control. When changes in the markets occur we’re still running around in the toga wondering where the...
What can happen when a product is differentiated solely on its color? Owens Corning produced its now famous fiberglass insulation in 1956 with the idea of making it a very visible color, red. They had trouble getting the red color they wanted in the dying process, so...
There is nothing like a dip in the home building market to magnify your brand – both the good and the bad. We repeat: there is nothing that shows your company’s strengths and/or weaknesses like a time when demand for your product...
