"On the House" with the Carey Brothers at PCBC

While at the Pacific Coast Builders Conference in San Francisco a couple weeks ago, I was fortunate enough to sit down with my favorite radio hosts, James and Morris Carey. They asked me to fill them in on new and innovative products from the show, many of which...

Marketing to Gen-Y: The Crystal Ball

Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term...

Home Building Trends & News, May 2010

Big Builders Collect Big Checks In this age of populist rage at Wall Street bigwigs for awarding themselves extravagant (frankly, we would call it blasphemous) top-level bonuses, some big-name home building executives made quite a pretty penny even as their companies...

Home Star Passes in House; Senate Vote Looming

Like its venerable (and controversial) Energy Star predecessor, the Home Star bill would pave the way for homeowners and contractors to reap the benefits from energy-efficient and “green” projects. Michigan Congressman Sander Levin announced last week that...

The 3 C’s for Home Builders

Welcome to the Kleber & Associates blog! Here’s the latest on The 3 C’s for Homebuilder Marketing. Gale Steves, author of the recently-published book “Right Sizing Your Home,” sat down with K&A to discuss how home builders have been...

Keep An Eye Out For PACE

Property-Assessed Clean Energy programs, commonly referred to as PACE, are poised for major growth as more municipalities consider legislation that would allow homeowners this new way to pay for energy efficient retrofits. Here’s how it works. A local government...