To maintain its position as the design leader in kitchen and bath products, Kohler Company uses an AI program. But not the kind of AI you’re thinking of. For a company that’s more than 150 years old, maintaining a creative edge is no small feat. Renowned...
Pfister’s “American Plumber Stories” docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper...
When it comes to environmental sustainability, actions speak louder than words. That’s why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both...
In the world of home furnishings, few names evoke as much recognition as Ikea. Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started...
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not… and attempting to reach a higher caliber of customers. Perhaps it’s to bend to...
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
