In this era of content marketing, brands are increasingly being presented with a challenge — and an opportunity — to reach audiences in new ways. That is requiring some new approaches that would have been unthinkable just a few years ago. One of those new...
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them) Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia. But their approaches to engaging...
Over the last decade, there has been a major shift among businesses to be more authentic – to be more real, more human and more relatable. This involves less talking at people, and is more about having a conversation with them. Advertising is no longer about...
“Whatever home means to you, we’ll help you find it.” This powerful tagline to Zillow’s new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that...
You can blame it on Hollywood’s March 2015 release of the movie, “The Big Short,” which served as a reminder of the housing bubble collapse built on greed and faulty loans. And because the housing crisis is still running raw in our veins, the...
In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million...
