What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product...
Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to “Ruppies”: Reaching Out to an Overlooked Population By and large, retirement no longer means moving to a beach resort or assisted living community. The...
The surge of consumers to the Web looking for information, shopping and social networking is creating a marketing opportunity for those who make their company and product information accessible to the buying public. We’ve listed a few simple tools that can help...
The landscape of America is changing. Major modifications in our nation’s building codes have altered the way homes and communities are being designed and constructed. Those who are marketing home products have no doubt seen this national paradigm shift...
A product’s price tag defines its value – at least that’s what recent studies have found. According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived...
