Marketing is all about having a clear understanding of the various consumer groups driving your industry. To keep up with today’s complex consumers, my agency regularly embarks on market research that uncovers the unique demographics and values of...
The 50+ crowd used to be embodied by grey-haired old folks sitting in sunny retirement villages knitting and reminiscing about the golden days of their yesteryears. It is no surprise, once again, Baby Boomers (those 78 million Americans born between the years 1946 and...
Despite the NAR and Commerce Department reporting an overall decrease in existing home sales and a drop of single-family home construction in June, there is hope on the horizon. A number of the nation’s regions are displaying modest growth in previously owned...
With an overall theme of dialogue, attendees at the 2008 Pacific Coast Builder’s Conference were recently welcomed back to the Moscone Center in San Francisco for three days of viewing and presenting the coolest new products, networking, educational conferences...
Since the inception of corporate marketing, marketing professionals have posed the same two questions: what really drives consumer-purchasing habits? And, how can I use this information to increase my bottom line? Uncovering consumer inspiration One of my recent blogs...
June 2008 marks two of the building industry’s highly anticipated events the Southern Building Show & Conference (SBS) and PCBC. First up is SBS held this year in Kleber & Associates’ (K&A) own Atlanta backyard. Then it’s off to San...
