Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a...
Any marketer knows that the creation and implementation of an effective media campaign is a marathon of both the mind and matter . . . a demonstration of endurance, persistence and creative strategy that can give you a leg up on your competition. This is especially...
We lost some big names in journalism in 2008 including William F. Buckley, Jr., Tim Russert and Tony Snow. Unfortunately, I did not have the privilege to call these men my friends or even coworkers. I have never personally met any of them. Even so, they are my fallen...
The 50+ crowd used to be embodied by grey-haired old folks sitting in sunny retirement villages knitting and reminiscing about the golden days of their yesteryears. It is no surprise, once again, Baby Boomers (those 78 million Americans born between the years 1946 and...
Since the inception of corporate marketing, marketing professionals have posed the same two questions: what really drives consumer-purchasing habits? And, how can I use this information to increase my bottom line? Uncovering consumer inspiration One of my recent blogs...
 As part of Kleber & Associates’ (K&A) extensive media contact program on behalf of our clients, the K&A Public Relations team travels to the front door of prominent media publications at least four times a year to deliver a...
