Welcome to the Kleber & Associates blog! Generation Y says: Share with usHere’s the latest. Generation Y (the Millennials) has been getting a lot of attention lately. As the most recent consumer group to enter the housing market, many believe that the...
Citigroup calls it the “Consumer Hourglass Theory.” Others cite a “trading up, trading down” trend. No matter the label, America’s swiftly evolving consumer markets have created a fairly distinguishable divide. And to win in this...
Welcome to the Kleber & Associates blog! Millennials Face Reality with ‘90s Here’s the latest. Most Millennials are old souls striving for a successful, yet carefree existence not easily found in what many would call a difficult reality. According to...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Through Facial Expressions If consumers really said what they were thinking, marketing to them would be so much easier, wouldn’t it? Forbes.com recently debuted an...
It seems the more you have, the more you need. What if Americans traded in all of their “somethings” for nearly nothing? The recent “extreme-downsizing” trend is becoming a tempting challenge for many, and – as their piles of possessions...
Welcome to the Kleber & Associates blog! Here’s the latest on The New Luxury From bank meltdowns and housing market slumps to bail outs and fears of inflation, it’s hard to ignore the effects the recent recession has had on our lives. During the height...
