Welcome to the Kleber & Associates blog! Here’s the latest on 12 Macro Trends Affecting Marketing Home Products in a Changing Business Landscape The major forces that shape our societies—from politics and environmental developments to financial...
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...
When analyzing your marketing campaigns and customer relationship programs, you need to address loyalty or reward programs, according to a new study. A new white paper by the loyalty marketing consultancy Colloquy, titled “After the Meltdown: Consumer Attitudes...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Targeted Niche Audiences Strategies to Appeal to Current and Prospective Customers A solid customer base is the backbone of any thriving business. It’s essential...
According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated...
An In-depth Look at Today’s Corporate Culture As business owners, it’s crucial to not only understand the distinctive groups of generations and individuals that make up your staff, but also what defining life events shape their attitudes, workplace...
