Vadara Wins Platinum ADEX Award for Scandi Blue Design

AUSTIN, Texas (June 7, 2025) — Vadara, a leading manufacturer of artisan handcrafted quartz surfaces, is proud to announce that its coveted quartz Scandi Blue design has been honored with the prestigious Platinum ADEX Award for Design Excellence. Presented...
Video Content That Delivers for Building Product Brands

Video Content That Delivers for Building Product Brands

These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind...
How Building Product Marketers Can Support Contractors

How Building Product Marketers Can Support Contractors

Selling a product that requires trained and experienced installers can be challenging. Yet, it’s critically important to get this mission right. After all, general contractors are the gatekeepers to those installers… and knowing how to market and sell to...
12 LinkedIn Tips for Building Product Brands

12 LinkedIn Tips for Building Product Brands

Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July...