Paint Wars Grow in Building Materials Marketing

Paint Wars Grow in Building Materials Marketing

Just call Sherwin-Williams the paint advertising police. A while back, we commented on Sherwin-Williams taking Rustoleum to court for their claim that one of their paints offered “twice the coverage.” Our point of view was that while Sherwin-Williams was...
How to Make ‘Quality Content’ King in 2018 

How to Make ‘Quality Content’ King in 2018 

It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come.  Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...
What if? Why Not? And How About?

What if? Why Not? And How About?

AIA 2017: Observations from the K&A Team Amid a backdrop of increasing economic confidence and according to Chief Economist, Brian S. Wesbury and Deputy Chief Economist, Robert Stein, home building grew at a 13.7% annual rate in Q1… the fastest pace for any...