Not long ago, we wrote about iconic fashion brand Gucci and their Gucci Garden Galleria. Since then, it seems like the whole building products industry has gone showroom mad! To recap, we came down largely in favor of Gucci’s approach. They’re a brand with...
Storytelling is all the rage these days, and for good reason. Marketers are realizing the power of telling a story to humanize their brands, connect with consumers, and stand out from the competition. That’s fine for consumers, but when you need to communicate...
Just call Sherwin-Williams the paint advertising police. A while back, we commented on Sherwin-Williams taking Rustoleum to court for their claim that one of their paints offered “twice the coverage.” Our point of view was that while Sherwin-Williams was...
It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come. Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...
Boise, Idaho — December 05, 2017 — Boise Cascade Company, headquartered in Boise, Idaho, offers a predictive analytics tool for the construction market with its BC FloorValue software, developed to help floor designers quickly identify floor performance...
Toys ‘R Us filed for bankruptcy. Sears is on life support. Retailers across the nation are finding it too difficult to compete with the likes of Amazon. But some retailers are not only surviving, but thriving. How? They understand that they need to offer an...
