Carlisle Wide Plank Floors Debuts Tranquil Collection

STODDARD, N.H. – Setting the pace in luxury flooring, Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has unveiled the Tranquil Collection. The new offering was created to meet the growing demand for...
Proof on the Horizon for the Housing Market

Proof on the Horizon for the Housing Market

This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford  to be naïve. Optimism is a force of life that keep us moving forward…...
How to build a Building Product Brand during this Pandemic

How to build a Building Product Brand during this Pandemic

The ability to deliver empathy and a willingness to “walk in your customers’ shoes” has always mattered. Marketing that connects authentically with end-users and the trade channel on a deeper level — that goes beyond just selling product...
Regional Trends in Building Products

Regional Trends in Building Products

America is a vast country with many different traditions, topographies and weather patterns. As such, taste in building products can vary greatly from region to region based on local habits, climates and available resources. Building product makers can capitalize on...