Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...
Together, we’re at an inflection point in marketing and advertising. Old, tried-and-true methods and tools are being completely upended by new technologies and, especially, new ways of thinking. This dynamic can be seen in Unilever’s recent experiment that...
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Image courtesy of PCBC The world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber &...
Device a 2019 ‘Best of IBS’ finalist for “Best Home Technology Product” LAS VEGAS, NEVADA – Feb. 19, 2019 – Leading plumbing manufacturer Reliance Worldwide Corporation (ASX:RWC) unveiled its new StreamLabs® Control shutoff...
CertainTeed to introduce Matterhorn® Metal Roofing line to Canada in Q1 2019 For immediate release: February 8, 2019 (MALVERN, Pa.) — CertainTeed, a leading North American manufacturer of building materials, will showcase its expanded metal roofing line and...
