Welcome to the Kleber & Associates blog! Is print making a comeback?. Here’s the latest.
In the last few years, magazines, newspapers and even books have slowly made their way into the digital space. As more people look for their information online, print is slowly becoming a thing of the past. Some publications have increased their online presence, while others haven’t been so lucky with a number of publications calling it quits and newspapers announcing a decrease in circulation. The lifestyle industry has been hit the hardest with several notable magazines like Domino, ReadyMade and Gourmet closing because of the poor economy. This steady decrease in once successful magazines has many questioning the future of print publications.
Although print publications will never cease completely, pushing content digitally is less expensive and much easier. Look at the success of big-time blogs like Design*Sponge and Oh Joy! – bothof which got their start online. The digitally-savvy chicks behind these popular websites are bringing print back by going outside of their digital medium and publishing print editions of their work:
- Grace Bonney of Design*Sponge is releasing her first book this month. Design*Sponge at Home is being called the “décor bible” by many and includes home tours, DIY projects and more. Bonney also published a free summer newspaper that was distributed in various cities throughout the US.
- Oh Joy! Is a compilation of founder Joy Deangdeelert Cho’s favorite things with a focus on design, fashion and food. As a freelance graphic designer, Cho has taken her expertise in starting a small business online to print by creating a series of books with friend Meg Mateo IIasco called Creative Inc. Cho also helps with quarterly lifestyle magazine, Anthology.
With much success online, why did these women attempt print? They share an appreciation for the medium and simply can’t accept that people no longer want to hold something tangible in their hands. With these types of projects popping up all over, it may be safe to say that print is waking up from a deep sleep.
