Welcome to the Kleber & Associates blog! K&A EXPANDS MEDIA INTEGRATION DIVISON. Here’s the latest.
New Client Partners Leverage Agency’s Interactive and Broadcast Initiatives
ATLANTA (October 2011) – Kleber & Associates (K&A), an Atlanta-based integrated marketing and communications firm specializing in the home and commercial building products channel, recently announced its latest client partnerships:On The House, a national radio show hosted by the Carey Brothers, and Cadreas, an online community that aggregates and organizes critical content from and for all construction project participants.
The expansion of K&A’s Media Integration Division provides its current clients the opportunity to cross-promote their products and services across new broadcast and interactive platforms.
“Specializing in home and building products, it was a logical progression to expand K&A’s resume to include clients who also specialize in this industry channel,” said Steven Kleber, president and founder of K&A.
The agency’s partnership with On The House will primarily include external communication support and design.
“Steve and the K&A team are constant sources of information and energy in the home and building market,” said James Carey, co-host of On The House. “My brother, Morris, and I are pleased to be working with them in a strategic partnership as we combine our mutual passions for industry growth and community.”
The Carey brothers share their 55+ years of experience as award-winning, licensed contractors with millions of people nationwide through a weekly radio program and syndicated newspaper column, both titled On The House. The Carey Brothers’ Associated Press syndicated newspaper column, four-hour radio broadcast and daily radio vignette offer audiences money-saving tips on building, remodeling and repairing homes.
K&A will also play an integral role in growing Cadreas’ online brand presence, providing a marketing strategy and assisting with social media efforts.
Being a source for all data needed for improving design and building project outcomes, Cadreas offers these amenities via a well-organized and easily searchable database on one website with tools that improve the value of the content.
“In today’s economy, it’s crucial to have a strategic marketing partner who knows how to reach our target audiences,” said Steve Goold, vice president of Cadreas.“We chose to launch our partnership with K&A because of their extensive marketing experience, industry knowledge and reputation in the promotion of aspirational home product brands.”
“I’m thrilled about our partnerships with both On The House and Cadreas,” commented Steven Kleber. “Both offer unique perspectives and opportunities to connect those in our industry for a greater good. As an agency, we aim to help promote and grow awareness of both brands.”
About Kleber & Associates
Kleber & Associates focuses on brand development for clients in the home and commercial building products marketplace. An independent agency with more than 24 years of measurable results, K&A is committed to providing its clients with everyday marketing value while maximizing their marketing return on investment. For more information, please visit www.kleberandassociates.com or call 770-518-1000.
About On The House With The Carey Bros.
James Carey and Morris Carey, known as the Carey Bros., are nationally-recognized experts on home building and renovation. They share their 55+ years of experience as award-winning, licensed contractors with millions of people nationwide through a weekly radio program and syndicated newspaper column both titled On The House. For more information, please visit www.onthehouse.com.
About Cadreas
Cadreas is the design and building industry’s online community. Cadreas aggregates and organizes critical content from and for all construction project participants: manufacturers; distributors; retailers; design companies; build companies; property owners; property managers; developers; trade, green and award associations; municipalities; utilities; and service providers such as banks, insurance companies, appraisers and inspectors. For more information, please visit www.cadreas.com.
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