KWCBringing Swiss Style to America
KWC was one of Europe’s leading suppliers of luxury kitchen and bath faucets, sinks, shower systems and accessories. A design powerhouse, they had exemplified Swiss excellence for more than 130 years.
But they were virtually unknown in America.
With K&A’s help, KWC AMERICA was able to establish brand recognition, introduce their unique, groundbreaking product designs and motivate key editorial influencers of style and design within the North American kitchen and bath community.
A legendary designer
To increase awareness and build market share, KWC partnered with Mercedes-Benz designer Bruno Sacco to create the sleek and innovative KWCMURANO faucet collection. K&A then unveiled the collection in style, with KWC sponsoring the grand opening of the sophisticated LuxeHome event after the Kitchen & Bath Industry Show.
One of the industry’s largest and most well-respected events, it was the perfect way to introduce KWC to the prominent industry influencers in attendance.
Trade Show Displays
“This [new product launch] is an example of how a working, performing fixture for the bath can be elevated to a higher level due to fabulous design, great publicity and promotion. Kleber & Associates was critical to the effort, helping us gain the most from the LuxeHome debut by utilizing its solid and extensive media connections to garner amazing coverage for KWC AMERICA.”
– Joan Bostic, former president of KWC AMERICA
“I would like to recognize Kleber and Associates as the agency I had the pleasure of working with during my time as a consultant and CEO for KWC America. When the KWC team worked to develop a new strategic direction for KWC effecting distribution and our total consumer position from a mere luxury faucet to a new category of ‘Water Appliances.’ Steve Kleber and his organization created numerous and important communication tools to help differentiate KWC from all other brands. This helped to drive the company’s new image and position, including showroom support for co-branding with Sub-Zero, product placement and PR.”
– Leonard V. Casey, World Wide Manager 1981-1990, Corian/DuPont