MasoniteDoorway to Better Social Media
Masonite® International Corporation is one of the world’s largest manufacturers of interior, exterior and patio doors for residential and commercial applications. For more than 80 years, Masonite has been committed to building enduring products and simplified solutions. Masonite embraces innovation, constantly seeking new processes, technologies and materials with an eye on producing doors that are stylish, functional and durable. Headquartered in Tampa, Florida, the company employs more than 8,000 people worldwide.
Masonite oversees the largest privately-owned research and development center in the door industry. Located in west Chicago, the Masonite Innovation Center houses a team of skilled designers, engineers and scientists who develop and test the performance of Masonite doors under extreme conditions, from hurricane-strength winds and rain to extreme cold, heat and humidity.
The name Masonite is well known throughout the world but consumers don’t always associate it with doors. This was the challenge Masonite brought to Kleber and Associates.
Through an integrated public relations and digital media program, the Kleber team helped raise awareness of the Masonite brand in consumers’ minds and communicate the benefits of multiple product lines to both residential and commercial customers.