We validated the market before the launch

We validated the market before the launch

XPEL Better Growth Decisions Begin Before Product Launch XPEL Better Growth Decisions Begin Before Product Launch Commercialization in Practice When global protective film leader XPEL began exploring expansion into countertop protection films, the company faced a...
We built the path from innovation to adoption

We built the path from innovation to adoption

HydroBlok How Our Team Is Transforming Innovation Into Market Adoption HydroBlok How Our Team Is Transforming Innovation Into Market Adoption Commercialization in Practice An innovative approach to exterior wall assemblies that simplifies installation while improving...
We “cured cancer” with crisis communications

We “cured cancer” with crisis communications

How did we help Innovative Stone avoid a radioactive disaster? K&A Case Study: Crisis Management A public relations nightmare Imagine you’re the market leader in stone countertops with operations on five continents, and the #1 supplier of granite countertops...