Bridging the Sales & Marketing Gap
40 Minute Presentation Followed by Q&A
Hosted by
Steve Kleber
Hosted by
Steve Kleber
What We Will Cover In This Webinar
Recognize the Problem – Identifying Sales & Marketing Misalignment
Does your sales team frequently complain about
“low quality” leads? Despite an increase in ad spend and marketing budget, are your ads, content and emails getting less than optimal engagement? Do your marketing collateral and educational resources go unused by your sales team? Does your marketing and sales team operate independently much of the time?
If you answered yes to even one of these questions, your sales and marketing teams may
not be aligned.
Build Sales & Marketing Teams
that Work Together
If your business is growing, you can’t afford to ignore the misalignment between sales and marketing. Sales and marketing alignment is a long-term strategy that delivers lasting results. We’ll share important steps you can start implementing today to get your teams aligned and working in harmony to achieve shared goals.
Not convinced yet? Did you know that organizations that have successfully aligned sales and marketing can generate 32% higher revenue, retain 36% more customers and achieve 38% higher win rates?
Maintain Sales & Marketing Alignment
Once you’ve achieved sales and marketing alignment, how do ensure both teams continue to “play well” together?
We’ll explore best practices for keeping stakeholders on the same page, including pitfalls to avoid and tips for securing ongoing buy-in that empower sales and marketing pros to remain unified in their mission to amplify brand awareness, drive sales and grow your brand.
Ready to learn more? Sign up for our webinar now!
How do we supercharge sales & marketing
in a post COVID-19 world?
Sales & marketing alignment allows sales to focus on selling while allowing marketing to effectively supercharge sales.
The Situation
%
“Only 25% of sales leads and collateral that Marketing creates is ever used by Sales teams”
(IDC)
%
“67% of sales professionals don’t reach their personal sales quota.”
(The TAS Group)
%
“Over 30% of Sales reps spend between 20 and 50% of their precious selling time looking for, creating or modifying Marketing content”
(Peter Strohkorb Consulting International)
%
“Only 25% of sales leads and collateral that Marketing creates is ever used by Sales teams”
(IDC)
%
“67% of sales professionals don’t reach their personal sales quota.”
(The TAS Group)
%
“Over 30% of Sales reps spend between 20 and 50% of their precious selling time looking for, creating or modifying Marketing content”
(Peter Strohkorb Consulting International)
The S&MA Opportunity
%
Up to 27% more
sales revenue
%
Up to 36%
more gross profit
%
Up to 42%
higher sales lead
conversion rate
%
Up to 33% faster
ramp-up time for
new sales reps
Ready to take the next step?
Frequently Asked Questions
During what time zone does the webinar take place?
The webinar will take place during the Eastern time zone (EST). When you register for the webinar, the confirmation email your receive will allow you to add the webinar to your calendar. Once added, the webinar should appear in your calendar at the corresponding time in your local time zone.
I can’t make the webinar at the scheduled time. Will there be a recorded replay of the session?
Yes, we will record the session, but the link will not be publicly posted. If something happens – and you can’t attend – just email us and we’ll send you a private link.
How do I login to the webinar?
You should receive a confirmation email with a link to the login page shortly after you register. On the day of the webinar, about 15 minutes before the webinar is scheduled to start, you will be able to access the webinar from the login page. You will need to enter your name and the email address that you registered with.
If you don’t already have the necessary software installed, you will be guided to a link where you can download it.
IMPORTANT: Audio for the webinar will be streamed via your computer speakers or headset. Make sure that your computer speakers / headset are on and test the sound on your system prior to the start of the webinar. Confirm that the volume setting on your computer is turned up.
Do I need to mute myself on the webinar?
No – we’ll take care of that for you. As an attendee, you are automatically muted.
Will I be able to ask questions during the webinar?
Yes – absolutely! During the webinar, you can ask a question by typing it into the Q&A box located in the control panel in ZOOM. Or you can wait until the end of the session to ask your question. Steve will start off the session with a 40-minute presentation and the rest of the session will be an open mic Q&A format. We look forward to your questions.
Will my question be answered during the presentation?
We will do our best to answer as many questions as possible. If we are unable to get to your question during the session, feel free to email the question to us at sk@kleberandassociates.com after the webinar concludes and we will respond shortly.
What technology do I need to participate in the webinar?
- Computer Speakers (or earbuds / headset)
- Recommended Screen Resolution: 1024 x 768
- Broadband Connection (T1, DSL)
- Cookies should be enabled in your web browser
To learn more please contact:
Steve Kleber | skleber@kleberandassociates.com