Happy New Year! As we enter the mid-point of the decade it is helpful to check the rear-view mirror… as we navigate the exciting road ahead. During the pandemic, both renters and buyers found themselves at mutual advantage. Mortgage rates were at historic lows....
For decades, Intel symbolized innovation and reliability. Its iconic “Intel Inside” campaign didn’t just sell microprocessors… it made Intel a household name. The strategy positioned the company as an aspirational ingredient brand – an...
Soccer is receiving much deserved expanding attention with Leo Messi’s “hat trick” – coming off the bench in the second half – to win in the season finale last week. In fact, Inter Miami broke the MLS record… with 74 points for the...
The High Holiday season concluded last weekend for our Jewish audience community, and the event reminded us of a highly relevant marketing lesson to consider. It’s a story about how a well-known legacy brand launched a seamless, strategic marketing campaign this...
Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...
