How The Home Depot is Building Loyalty… One Tax Return at a Time

How The Home Depot is Building Loyalty… One Tax Return at a Time

With the April 15th tax filing deadline this week, independent contractors across the country are looking for reliable, affordable support to help get their finances in order. Enter The Home Depot. At first glance, the nation’s largest home improvement retailer...
What Etsy Can Teach Building Products About Brand Values

What Etsy Can Teach Building Products About Brand Values

Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”.  The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to...
How to Compete and Thrive as a Challenger Brand

How to Compete and Thrive as a Challenger Brand

On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for...