Achieving sales and marketing alignment is one of the building products channel’s most important goals. After all, when these two team functions work together seamlessly – the result will drive revenue growth – while enhancing customer...
Generative AI is transforming industries by offering innovative ways to craft unique experiences. And provide personalized solution recommendations. But it’s in customer service where AI is playing an increasingly central role for building product brands....
Happy New Year! As we enter the mid-point of the decade it is helpful to check the rear-view mirror… as we navigate the exciting road ahead. During the pandemic, both renters and buyers found themselves at mutual advantage. Mortgage rates were at historic lows....
For decades, Intel symbolized innovation and reliability. Its iconic “Intel Inside” campaign didn’t just sell microprocessors… it made Intel a household name. The strategy positioned the company as an aspirational ingredient brand – an...
Soccer is receiving much deserved expanding attention with Leo Messi’s “hat trick” – coming off the bench in the second half – to win in the season finale last week. In fact, Inter Miami broke the MLS record… with 74 points for the...
