We’ve said it before and we’ll say it again. Having a deep understanding of the consumer mindset is a surefire way to create winning advertising. And when you do that, you form a connection with the consumer, and they know you understand them. The latest...
The way men are portrayed in advertising and on TV has changed a lot over the years. On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we...
