Welcome to the Kleber & Associates blog! Are we still ignoring the male consumer? Here’s the latest on. A few years ago, K&A put together a white paper on “Missing Males,” and how many – if not most – marketers tend to ignore...
Welcome to the Kleber & Associates blog! Is There an App for That? Here’s the latest. How often do you use your smartphone in place of your computer to surf the Internet? Smartphone technology is very well suited for those of us on the go. The...
Welcome to the Kleber & Associates blog! Here’s the latest on “Super Greenies”: A new breed of conservationists. In theory, Green products have a large consumer base. Saving water, energy, forests, and our planet are noble goals that many people...
The television sitcom has provided thousands of hours of entertainment for Americans since the concept was first adapted in the 1950s. Although hundreds of shows have come and gone, the theme is always the same: show the humor in “real life” people, doing...
Welcome to the Kleber & Associates blog! Here’s the latest on Thinking Outside the Box in Times Square Why look at an advertisement when you can smell, feel or taste the product? Feeling the need to work out of the box, advertisers now consider experiential...
