A Smart Company poll conducted last year found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick...
Welcome to the Kleber & Associates blog! The New Marketing Home Products Reality: It’s Nifty To Be Thrifty. Here’s the latest … As marketers, we’re faced with a new consumer reality. We’re seeing a more pragmatic...
A product’s price tag defines its value, at least that’s what recent studies have found.According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived to...
Creativity is purely subjective. However, being creative isn’t just about making pretty pictures. In this marketing-driven world, it’s crucial to have a fervent creative team on your side; not just to...
As a follow-on to my last blog, it’s important to highlight some additional reasons to further support the theory that those companies that ride out the wave of the housing slide will be the ones on top during the upturn. By creating and engaging in powerful and...
