The purpose of a landing page is to create an opportunity to “convert” a prospect into a customer by expanding upon the promise made in an advertisement or link – driving the prospect to take a specific action. Just as with a website, creating a...
3 Recommendations for Maintaining a Clean Customer Database Every building products company should start thinking like a media company. That’s a topic we’ve covered on more than one occasion… most recently when we discussed the idea of how brands can...
As of August 21, Lowe’s (LOW) stock rose about 10 percent from the same time last year. Lowe’s sales grew 0.5 percent year-over-year to $20.99 billion in the second quarter of 2019… exceeding analysts’ expectations of $20.94 billion in sales....
Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...
Together, we’re at an inflection point in marketing and advertising. Old, tried-and-true methods and tools are being completely upended by new technologies and, especially, new ways of thinking. This dynamic can be seen in Unilever’s recent experiment that...
