Apparently the Environmental Protection Agency is seeking to loosen the rules on asbestos in products, a curious idea, to put it mildly. But despite all the hand-wringing, we don’t see this as a problem. No, we’re not saying that building products laced...
If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
Face it, consumers want human-driven customer service. This should come as a surprise to absolutely no one. After a decade or so of having to navigate with auto-attendant menus and more recent “zombie-chat-bot” operators when calling into customer service,...
Here’s a newsflash: building products are not at the center of consumers’ lives. People don’t think about appliances, windows, and flooring all the time. Even when they’re actively shopping for these items, audiences don’t think their...
Logo printing offers new, prominent lead generation tool (MALVERN, Pa.) — Contractors have a new tool that turns each roofing project into an advertisement for their business. CertainTeed’s popular RoofRunner™ underlayment can now be customized...
