How to Get Architects to Specify  Your Building Products

How to Get Architects to Specify Your Building Products

Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...
AIA Show: 3 Tips on How to Best Connect with Architects

AIA Show: 3 Tips on How to Best Connect with Architects

In a recent post from the industry influencer in his Whizard Strategy blog, Mark Mitchell observes that the AIA Show historically has been very “ineffective” for building materials manufacturers who exhibit at the show. Far be it from me to argue. Yet, in...

Wright and Eichler Would Like "Our" 2007 Home Trends

Architect Frank Lloyd Wright and builder Joseph Eichler would have smiled smugly if they had been sitting in the audience of the recent International Builders Show in Orlando. During a press conference at the show, panelists who judged the “Best American Living...